Born and raised in New Orleans - creativity is native. It shows in every brand and campaign I build.
As a Sr. Content Specialist at Ochsner Health System, I serve as an in-house digital marketing partner for over 50 clients, marketing the Digital Medicine product line. I specialize in creating customized digital marketing strategies, brand development, and collateral creation based on in-house and client brand guidelines. In this role, I design digital and print creative for marketing campaigns, develop internal and external creative strategies based on performance, and collaborate with System creative media, brand, and design teams. In addition, I oversee a diverse range of projects, including website builds and edits, email marketing, social media campaigns, brand development, video production, and many more initiatives. My work consistently drives user engagement and strengthens brand recognition across our markets.
Previously, I was the content creator and marketing assistant at Bayou Oaks at City Park, where I managed social media and content creation, growing our digital presence to make it Louisiana's top-followed golf course on Instagram. My experience there allowed me to expand my creative skills, which I now apply to create impactful, data-driven content and digital solutions for Ochsner’s varied clients.
In my down time, I manage my own personal social media accounts which have grown to over 650,000 followers across platforms. My social media success is not because of one lucky viral moment, but is because of my strong understanding of visual branding as well as knowing what works (and what doesn't) in the ever evolving social media space.
I know my ability to create pieces that convey strong messaging while maintaining brand guidelines is key for my long-term growth and success in creative marketing.
I live and breathe by brand guidelines.
Sebastien Bonnot